Terms of Service.

Terms and Conditions Microgon

{Last updated 2026}

Thanks for choosing microgon for your branding needs. These Terms and Conditions outline the rules, expectations, and agreements that govern our working relationship. We’ve written them in straightforward language because we believe good partnerships start with clear communication.

By using our website, contacting us for services, or engaging us for branding projects, you agree to these terms. Please read them carefully—they protect both of us.

How Our Process Works?

Project Engagement Flow

1. Initial Consultation (Free)

We discuss your brand vision, business goals, project scope, and budget. This helps us determine if we’re the right fit for each other.

2. Proposal and Quote

We send a detailed proposal outlining deliverables, timeline, pricing, and payment terms. This document becomes the foundation of our agreement.

3. Contract and Deposit

Once you approve the proposal, we send a service agreement. Work begins after you sign the contract and pay the initial deposit (typically 35% of the project total).

4. Discovery and Research

We dive deep into your business, competitors, target audience, and brand objectives through questionnaires, interviews, and research.

5. Creative Development

Our team creates initial concepts based on the creative brief. We present these concepts with explanations of our strategic thinking.

6. Feedback and Revisions

You provide feedback, and we refine the selected direction. The number of revision rounds is specified in your project agreement.

7. Final Delivery

We deliver all final files in agreed formats, along with brand guidelines and usage instructions. Final payment is due upon delivery.

8. Support Period

We provide a specified support period (typically 14 days) for minor tweaks, file format conversions, or clarification questions.

Timeline Expectations

Project timelines vary based on scope and complexity:

• Logo design: 1-2 weeks
• Complete brand identity: 1-2 weeks
• Full brand strategy and identity: 2-3 weeks
• Rebranding projects: 2-3 weeks

These are estimates. Actual timelines are confirmed in your project agreement and depend on your feedback speed and revision needs.

Pricing Structure.

Pricing and Payment Terms

Project-Based Pricing

Most branding projects are quoted as fixed-price packages based on defined deliverables and scope. This gives you budget certainty and clear expectations.

Retainer Agreements

For clients needing regular branding support, we offer monthly retainers with a set number of hours and priority scheduling.

Rush Fees

Projects requiring faster-than-normal turnaround may incur rush fees (typically 25-50% of project cost). We’ll always discuss this before committing to accelerated timelines.

Payment Schedule

Standard Payment Terms

• 35% deposit due upon contract signing (to begin work)
• 75% final payment due upon project completion
• Payment due within 7 days of invoice date

Accepted Payment Methods

• Bank transfer (preferred for large amounts)
• Credit/debit cards (Visa, Mastercard, Amex)
• PayPal or Stripe

What’s Included in Your Investment

Your project fee covers:

• Strategic research and discovery
• Concept development and design work
• Specified number of revision rounds
• Project management and communication
• Final file delivery in agreed formats
• Brand guidelines documentation
• Support period after delivery

What Costs Extra

Additional charges may apply for:

• Revisions beyond contracted rounds
• Expedited timeline rush fees
• Stock photography or custom photography
• Premium fonts requiring licensing
• Print production and printing costs
• File format conversions beyond standard delivery
• Website development or coding
• Paid WordPress themes and plugins
• Additional deliverables not in the original scope

We’ll always get written approval before incurring any additional charges.

Rights After Full Payment.

Intellectual Property and Ownership Rights

Complete Ownership of Final Deliverables

Once you’ve paid in full, you own all rights to the final, approved design work we created specifically for you. This includes:

• Final logo designs and brand marks
• Approved color palettes and typography combinations
• Completed brand guidelines and documentation
• Every product produced by us
• Final versions of all contracted deliverables

You can use these materials however you want for your business—reproduce them, modify them, or trademark them.

License to Use Supporting Elements

You receive a perpetual, non-exclusive license to use any stock images, premium fonts, or third-party elements incorporated into your final designs, within the scope of your business use.

Our Rights and Protections

Portfolio and Promotional Use

We retain the right to showcase your project in our portfolio, case studies, website, social media, and promotional materials unless you specifically request confidentiality in writing.

Intellectual Property in Process Work

We retain ownership of preliminary concepts, sketches, rejected designs, and process work not selected for final delivery. These remain our property and cannot be used without separate licensing.

Design Methodology and Processes

Our creative processes, design methodologies, templates, and proprietary tools remain our intellectual property.

Attribution Rights

You have to pay extra if you showcase your brand identity. We appreciate credit such as “Brand identity by microgon.”

Before Full Payment

Until final payment is received:

• We retain all rights to the work
• You receive only a limited license to review designs for approval purposes
• You cannot use, reproduce, or implement any designs
• We may place watermarks on preview files
• Final files are delivered only after payment clears

Third-Party Elements

Stock Photography and Illustrations

If we use stock images, you receive the appropriate license (typically standard or extended). You’re responsible for staying within license terms.

Premium Fonts

Commercial fonts require separate licensing. We’ll identify these upfront, and you’re responsible for purchasing appropriate licenses for your usage needs.

Icons and Design Assets

Licensed design elements (icons, patterns, textures) are included with proper usage rights documented in your final delivery.

Trademark and Copyright Registration

We Don’t Register Trademarks. We create designs that can be trademarked, but trademark registration is your responsibility. We recommend consulting a trademark attorney.

Copyright in Your Name. All final deliverables can be copyrighted in your name after full payment and delivery.

Pre-Project Searches. We conduct basic similarity searches to avoid obvious conflicts, but we’re not responsible for trademark infringement issues. Professional trademark searches are recommended.